Process your emotional response to the ad, image, or video that you have encountered. Remember: just as with other media, AI generated media intentionally invokes deep feelings to gain more views.
Signs of AI manipulation:
Inconsistent lighting, shadows, and reflections
Duplicated or extra body parts
Either the line of sight or eye position is inconsistent with the rest of the photo
Blurry backgrounds or pixelation
Investigate:
Investigate the surrounding context of the information source being distributed.
Check for the following:
AI Acknowledgement Statement published along with the image or video
Transparency related to the role of AI processing in data, or related to the inputs used to generate particular types of output, as well as the
Reputation of the source publishing the AI image. This can be found with a quick Wikipedia search into the publication itself.
You can find AI Transparency statements in reputable publishers such as the New York Times and Reuters. Look in the "About" section of the publication or run a Google search of the title of the source and "AI policy" to quickly identify if the source has a published stance on AI transparency and allowed usage.
Find:
Compare and cross reference AI generate outputs against known and human verified sources.
Focus on the following:
Verify the accuracy of the information or claim made by the AI summarization or prompt response.
Identify areas of "vague" or generalized response and use external content from verified sources to strengthen the AI response.
Use hallucinated sources generated within the AI response as a targeted direction for searching out verifiable sources.
Trace:
Try to identify origins of inputs that may have been used to generate the image or writing.
Focus on the following:
Unique stylistic elements that may have been remixed in the AI's output response to the prompt.
Reverse Image Search: In Google Images you can click on the camera icon or upload the photo and Google will run a search to identify similar images posted across the web. Additionally, you can upload directly into a system like Copyseeker, TinEye, or Lenso.AI.
