Skip to Main Content

I-CORE Research Guide

How to use this guide

The I-CORE Research Guide is designed to help you progress through the research needed to complete your I-CORE project. Each page has suggested resources, tips, tutorials, and strategies that can help you as you work on each deliverable.

If you have questions please contact the business librarian as she can clarify. She is available by phone and e-mail. You can also book a research consultation by clicking the "Book Now" button under her picture. If you schedule a research consultation please review the materials available through the guide prior to the meeting so that time can be optimized.

Need librarian assistance?

The librarian is a great resource if you get stuck while working on this project. How to get help:

Option 1: Online Help Sessions - A recording of the session will be linked to the page after.

Help Sessions occur on certain Thursdays and Tuesdays at 7pm or 12pm for the following dates:

Deliverable 1 
Session 1 - Tuesday February 6th @ 7pm [Recording] - This video goes into detail about environmental scan, SWOT, market, and buyer research.
Session 2 - Thursday February 8th @ 12pm [Recording] - This video goes into detail about perceptual map, market, and buyer research.

Deliverable 2
Session 1 - Tuesday February 20 @7pm [Recording] - The majority of this video covers figuring out market potential for different industries as examples. This also touches on persona research, perceptual map, and operations process research.
Session 2 - Tuesday February 27 @12pm [Recording] - I focus on persona research and product analysis, with a bit of pricing, and a review on sales forecast - the prior recording goes much more into detail on sales forecast.

Deliverable 3
Session 1 - Thursday March 28 @7pm [Recording] - Finding and using financial ratios, doing operations research, finding costs (including salaries, real estate, equipment and materials.
Session 2 - Tuesday April 2 @12pm [Zoom Link]

Option 2: Book an appointment (Note these hours are limited!)

  • Click the schedule appointment  button under her photo to the left.

Option 3: E-mail her

She will respond by the end of the next business day (M-F), unless she notes otherwise in an out of office message.

In your email include the following:

  • Client Company
  • Product/Service description
  • Who is your target market (if B2B what industry and any business characteristics, if B2C any decisions you have made about the consumer group)
  • Databases you have tried and if you have struggled
  • Keywords you have tried to use
  • What you need assistance in finding

Option 4: Chat with her

She is on chat from 9am-11am on most Fridays. Look under my photo and you will see when I'm online. Just click and ask.