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I-CORE Research Guide

SWOT Research

SWOT Analysis

For the I-CORE Project the Strengths and Weaknesses should be company based, but the Opportunity and Threats should be based on your project. 

The Target Market Analysis page has resources and tips on doing industry research. Any information you find to add to your SWOT's opportunities and threats from industry research, you also use to update your environmental scan.

Researching Private Companies

If your project's company is a smaller, local company it may not be in some of the larger business databases. Here are strategies you can use to find information:

Strategy #1: Search for a company website.

Strategy #2: Search databases that contain some private company information. Suggested databases:

Strategy #3: Consider using a similar public company as a proxy.

By researching a company that is similar to your own you may be able find analysis that explain key issues that could be affecting your project's company including opportunities and threats, consumer trends, and issues affecting the supply chain.

Strategy #4: Look for news articles in local newspapers and periodicals. Three databases that may help you find articles mentioning your company are: