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Business of Dentistry

This guide supports the dual degree tract for DMD/MBA and DDS/MBA

MRI Simmons to find Consumer Healthcare Data

MRI Simmons allows you to dig into the consumer habits of US adults, teens, and children. There are a number of videos linked in the box above as well the PDF that shows step by step how do do healthcare market research.  

For adults you can learn about what survey respondents have dental insurance, how often they visited the dentists, and whether they bought and use toothbrushes, dental floss, mouthwash/dental rinses, toothpaste, and tooth whiteners including which brands they use.

Teens have data on use and brands for toothbrushes, toothpaste, tooth whiteners, and mouthwash/dental rinses.

Kids have data on use of toothpaste and mouthwash/dental rinses.

You can build cross tabs where you can compare brands and use habits of different consumers against their demographics, media habits, lifestyle, and attitudes.

How to create a demographic profile in MRI Simmons (Video)

How to use cross-tabs in MRI Simmons. (Video)

How to understand Index in MRI Simmons. (Video)

Lifestyle & Psychographics (Values, Attitudes)