| Popular Magazines/News | Trade/Professional | Scholarly/Academic | |
|---|---|---|---|
| Purpose | To inform and entertain | To apply information; to provide professional support | To communicate research and scholarly ideas |
| Author | Journalists, Freelance writers, Essayists, Bloggers | Practitioners in the industry and field, occasionally scholars translating research to practice | Scholars and academics at research institutions |
| Format | Magazines, Newspapers, Blogs | Trade journals and trade magazines | Academic journals |
| Audience | General public |
Practitioners in the field [Note: useful to students researching application and professional practice] |
Other scholars, students researching the latest research |
| Frequency | Daily, Weekly, Monthly, Bi-Monthly | Weekly, Monthly, Bi-Monthly, Quarterly, Semi-Annually, Annual | Quarterly, Semi-Annually, Annual |
| Examples | Forbes, Wall Street Journal, Economist, Time, Buzzfeed | AdAge, Harvard Business Review, Oil & Gas Journal |
Journal of Accounting Literature, Marketing Research |
You can search article databases for news and research about your industry, company, or market research. Combine keywords and short phrases with the word "AND" to search for those words and phrases within articles. If searching for a phrase place the phrase between quotes.
Examples:
You can use "OR" to search for related terms. For example: "profit margin" AND ("Fast Food" OR "Quick Service") will look for articles what mention "profit margin" in fast food or quick service restaurants.
