You can search article databases for news and research about your industry, company, or market research. Combine keywords and short phrases with the word "AND" to search for those words and phrases within articles. If searching for a phrase place the phrase between quotes.
Examples:
You can use "OR" to search for related terms. For example: "profit margin" AND ("Fast Food" OR "Quick Service") will look for articles what mention "profit margin" in fast food or quick service restaurants.
Trade publications exist to provide current information to people within an industry or profession. Use keywords to search for relevant articles (for example: "footwear manufacturing" AND operations). You can also search these databases using NAICS codes.
General Search Terms
B2B - Business-to-Business
B2C - Business-to-Consumer
sales
sales channels
marketing
marketing channels
target market
Transformation
Artificial Intelligence (AI)
Data analytics
Customer Relationship Management (CRM)
Digital Tools
Personalized selling
Sales analytics
Sales processes
Sales transformation
Data-Driven Decision Making
Big data
Business analytics
Business Intelligence (BI)
Customer data
Data processing
Data science
Data-analytic thinking
Data-driven business environment
Intelligent decision-making
Predictive maintenance
Customer-Centric Selling
Customer acquisition
Customer centric performance
Customer centricity
Customer perceived value
Customer relations
Customer retention
Value communication
Value-based selling
Integration of Augmented Reality (AR) and Virtual Reality (VR)
Augmented Reality (AR)
Virtual Reality (VR)
Mixed Reality
Technology-mediated realities
Augmented Virtuality
Business model
Customer experience
Information shadow
Innovation
Interactivity
Possible constructs
Real constructs
Emotional Intelligence
Emotional quotient
Adaptive selling behavior
Collaboration
Conflict management
Customer loyalty
Customer satisfaction
Empathy
Self-awareness
Service quality
Transactional leadership
Transformational leadership
Diversity and Inclusion
Corporate Social Responsibility (CSR)
Cultural intelligence
Diverse perspectives
Diversity climate
Identification
Intersectionality
Organizational climate
Social inclusion
Work group diversity
Sustainability and Social Responsibility
Brand sincerity
Corporate reputation
CSR
Environmental initiatives
Green marketing
Social impact
Stakeholder engagement
Sustainability
Sustainable development
Collaborative Team Structures
Cross-functional collaboration
Employee job satisfaction
Organizational behavior
Sales collaboration
Sales management
Sales structures
Social network theory
Talent management
Team effectiveness
