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BUS M426 Sales Management

Course Research Guide for BUS M426 Sales Management

Article Databases

Searching article databases

You can search article databases for news and research about your industry, company, or market research.  Combine keywords and short phrases with the word "AND" to search for those words and phrases within articles. If searching for a phrase place the phrase between quotes.


  • Industry Search: restaurants AND "profit margin"
  • Company Search: Starbucks AND "public relations"
  • Market Research Search: teenagers AND coffee

You can use "OR" to search for related terms. For example: "profit margin" AND ("Fast Food" OR "Quick Service") will look for articles what mention "profit margin" in fast food or quick service restaurants.

Finding Trade Journals

Trade publications exist to provide current information to people within an industry or profession. Use keywords to search for relevant articles (for example: "footwear manufacturing" AND operations). You can also search these databases using NAICS codes.

Suggested keywords to get started

General Search Terms

B2B - Business-to-Business

B2C - Business-to-Consumer


sales channels


marketing channels

target market



Artificial Intelligence (AI)

Data analytics

Customer Relationship Management (CRM)

Digital Tools

Personalized selling

Sales analytics

Sales processes

Sales transformation


Data-Driven Decision Making

Big data

Business analytics

Business Intelligence (BI)

Customer data

Data processing

Data science

Data-analytic thinking

Data-driven business environment

Intelligent decision-making

Predictive maintenance


Customer-Centric Selling

Customer acquisition

Customer centric performance

Customer centricity

Customer perceived value

Customer relations

Customer retention

Value communication

Value-based selling


Integration of Augmented Reality (AR) and Virtual Reality (VR) 

Augmented Reality (AR)

Virtual Reality (VR)

Mixed Reality

Technology-mediated realities

Augmented Virtuality

Business model

Customer experience

Information shadow



Possible constructs

Real constructs


Emotional Intelligence  

Emotional quotient

Adaptive selling behavior


Conflict management

Customer loyalty

Customer satisfaction



Service quality

Transactional leadership

Transformational leadership


Diversity and Inclusion  

Corporate Social Responsibility (CSR)

Cultural intelligence

Diverse perspectives

Diversity climate



Organizational climate

Social inclusion

Work group diversity


Sustainability and Social Responsibility 

Brand sincerity

Corporate reputation


Environmental initiatives

Green marketing

Social impact

Stakeholder engagement


Sustainable development


Collaborative Team Structures  

Cross-functional collaboration

Employee job satisfaction

Organizational behavior

Sales collaboration

Sales management

Sales structures

Social network theory

Talent management

Team effectiveness