This guide provides guidance on database resources including search tips and tricks that you can use to research sales management issues. Specifically this guide provides article resources that can help you find current business news, trade information (industry or professionally based), and scholarly journal articles.
Google Scholar only posts scholarly articles and legal research. Scholarly articles are written by academics for a scholarly audience (other academics and students). If doing business research this may or may not be the right type of source to use. Often in business research you also want to find information in trade journals or popular business news.
Popular Magazines/News | Trade/Professional | Scholarly/Academic | |
---|---|---|---|
Purpose | To inform and entertain | To apply information; to provide professional support | To communicate research and scholarly ideas |
Author | Journalists, Freelance writers, Essayists, Bloggers | Practitioners in the industry and field, occasionally scholars translating research to practice | Scholars and academics at research institutions |
Format | Magazines, Newspapers, Blogs | Trade journals and trade magazines | Academic journals |
Audience | General public |
Practitioners in the field [Note: useful to students researching application and professional practice] |
Other scholars, students researching the latest research |
Frequency | Daily, Weekly, Monthly, Bi-Monthly | Weekly, Monthly, Bi-Monthly, Quarterly, Semi-Annually, Annual | Quarterly, Semi-Annually, Annual |
Examples | Forbes, Wall Street Journal, Economist, Time, Buzzfeed | AdAge, Harvard Business Review, Oil & Gas Journal |
Journal of Accounting Literature, Marketing Research |