To understand your own industry, your suppliers’ industries, and your customers’ industries
Popular Magazines/News | Trade/Professional | Scholarly/Academic | |
---|---|---|---|
Purpose | To inform and entertain | To apply information; to provide professional support | To communicate research and scholarly ideas |
Author | Journalists, Freelance writers, Essayists, Bloggers | Practitioners in the industry and field, occasionally scholars translating research to practice | Scholars and academics at research institutions |
Format | Magazines, Newspapers, Blogs | Trade journals and trade magazines | Academic journals |
Audience | General public |
Practitioners in the field [Note: useful to students researching application and professional practice] |
Other scholars, students researching the latest research |
Frequency | Daily, Weekly, Monthly, Bi-Monthly | Weekly, Monthly, Bi-Monthly, Quarterly, Semi-Annually, Annual | Quarterly, Semi-Annually, Annual |
Examples | Forbes, Wall Street Journal, Economist, Time, Buzzfeed | AdAge, Harvard Business Review, Oil & Gas Journal |
Journal of Accounting Literature, Marketing Research |
Trade journals exist to provide current information to people within an industry or profession.
Under the advanced search features of many article databases you can specify the type of publication you wish to search. Trade journals are sometimes listed as professional journals or trade publications.
Use keywords to search for relevant articles (for example: "footwear manufacturing" AND operations). You can also search these databases using NAICS codes under advanced search.
[These resources are all subscription resources and link back to the subscribing library. If you copy, please make sure you update the links as appropriate for your institution.]