Open Educational Resources: Accounting, Marketing & Management

Typically used for Principles of Accounting course. Introduces accounting principles with respect to financial reporting. Demonstrates how decision makers use accounting information for reporting purposes. Focuses on the preparation of accounting information and its use in the operation of organizations, as well as methods of analysis and interpretation of accounting information.

Managerial Accounting was written around three major themes: Ready, Reinforcement and Relevance. This book is aimed squarely at the new learning styles evident with today’s students and addresses accounting industry changes as well.

Uses annual reports of real companies to illustrate many of the accounting concepts in use in business today.

Good resource on introductory financial accounting.

Teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

Teaches the experience and process of real-life marketing, not just the vocabulary.

This book bridges the gap between theory and practice with a distinct "experiential" approach. This book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics.

Offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity.

Teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people. This text also provides practical applications of theory relevant to today’s workplace.

Addresses all of the critical topics to obtain career success as they relate to professional relationships. From communication challenges to focusing on one’s own emotional intelligence, the examples throughout Human Relations will help students understand the importance of the human side in their career.