LibGuides: O'Neill Capstone Guide: Environmental Scan & Industry Research

Social Surveys, Polls, & Trendspotting

Gallup
Polling and market research firm that provides analytics attitudes and behaviors of employees, customers, students and citizens
General Social Survey
Social survey gathering data since 1972 on changing demographics and social attitudes conducted by NORC at the University of Chicago.
Harris Interactive Polls
Frequent polls tap into a representative sample of Americans of all ages, genders, income and ethnic backgrounds. From sports to health, politics to the economy, the Harris Poll reflects Americans’ opinions on a wide range of topics and are regularly published by national, local, consumer, business and trade media outlets.
Nielsen Insights
News, analysis, and market research reports on current trends covering consumer, global, innovation, media and entertainment, mobile, and online topics.
Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world.

Note: These are all web resources.

IBISWorld
Industry research, industry risk rating reports, and business environment reports.
MarketLine Advantage
Company, industry, financial, product and country information, research and data across all major marketplaces and industries.
ABI/INFORM Collection (ProQuest)
Full-text business database of scholarly journals, trade publications, and industry, market, and country profiles. Also contains news (from global to local) of advertising, marketing, economics, human resources, industry, finance, taxation, and management topics.
Business Source Complete (EBSCO)
Full-text business database, covering management, economics, finance, accounting, and international business. (Access provided by INSPIRE: Indiana's Virtual Library.)