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Crest® Cavity Creeps: How IU Built Toothopolis
1970s Crest Cavity Creeps TV Commercial Videos
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Crest® Cavity Creeps: How IU Built Toothopolis
An online exhibition of Crest® toothpaste history and marketing
Welcome!
Introduction
Research & Development
Early Marketing
American Dental Association
Modern Marketing
Concept Art & Storyboards
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Sky and Landscape Art
Toothopolis Landscape
Toothopolis Walls with Crest Cannons
Toothopolis Interior
Crestmobile Layout
Crest Team Members Close Ups
Cavity Creeps Concept Art 1
Cavity Creeps Concept Art 2
Storyboard for the "Hovercraft" Episode
Storyboard for the "Hydrofoil" Episode
Animation Cells & Production Art
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Backgroud
Crest Team Animation Art 1
Crest Team Animation Cell 1
Crest Team Animation Art 2
Crest Team Animation Cell 2
Crest Team Animation Art 3
Crest Team Animation Cell 3
Cavity Creeps Animation Art
Cavity Creeps Animation Cell
Complete Animation Scene
1970s Crest Cavity Creeps TV Commercial Videos
The First Crest Team Commercial
The First Appearance of Crest Boy and Cresty the Dog
Cavity Creeps Catapult onto the Walls of Toothopolis
The Crest Team Battles the Cavity Creeps in Toothpaste Tube Aircraft
The Crest Team Launches the Crest Gel Sub to Battle Aquatic Cavity Creeps
The Crest Team has a Hovercraft Armed with "All-New Advanced Formula Crest"
A "New-Crest" Hydrofoil Repels Scuba Diving Cavity Creeps
Bibliography & Acknowledgements
Tell us what you think!
1970s Crest TV Commercials featuring the Crest Team and the Cavity Creeps
Duke Advertising Archive
All videos of Crest commercials taken from the Duke University Libraries Digital Collections. These digital archives have an amazing assortment of commercials including dozens of Crest advertisements.
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Complete Animation Scene
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