Real-time access to world-wide news (30-day rolling archive) from Associated Press, United Press International, PR Newswire, Xinhua, CNN Wire, and Business Wire. (Access provided by INSPIRE: Indiana’s Virtual Library)
Frequent polls tap into a representative sample of Americans of all ages, genders, income and ethnic backgrounds. From sports to health, politics to the economy, the Harris Poll reflects Americans’ opinions on a wide range of topics and are regularly published by national, local, consumer, business and trade media outlets.
News, analysis, and market research reports on current trends covering consumer, global, innovation, media and entertainment, mobile, and online topics.
U.S. Demographic data and reports from the national to local level. Useful for market analysis and segmentation. Create interactive maps, and radius based maps and reports. Current year estimates and five-year projections of key demographics. Includes access to Mosaic Segmentation.
Consumer and business information including market information. Search by company name, type of business, geography, business size, and more. Known issues with Google Chrome Browser: a latest update to Chrome may interfere with this resource; you may wish to try a different browser.
Survey data on U.S. consumers including adults, kids, and teens providing demographics, attitudes, behavior, media use, use of digital and mobile technologies, and buying habits. Includes consumer segmentation analysis. Limit to 10 concurrent users. Tutorial videos are available at their Youtube channel.
Tutorial on how to use Simmons Oneview to find demographic as well as lifestyle data on brands and products. Created by Chad Boeninger at Ohio University.