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Resources to support marketing and market reseach

How To Use This Guide

Welcome to the Marketing Guide. This guide is pages depending on what type of marketing research you need to do. The menu to these pages is to your left.

Don't forget to also search the article databases as they may provide useful resources to analyze advertising, branding, social media, as well as insights about consumers and industries.

If you would like more assistance, or help formulating search strategies, contact the Business Librarian.

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