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Business of Medicine - Market Research

How to use this guide

Welcome to the Market Research guide for Business of Medicine. This guide is organized based on various types of market research and other content that may be specific to your information need. The menu to these pages is to your left.

Also, please search the journal databases as they may include useful articles and resources to analyze advertising, branding, social media, as well as insights about consumers, industries, health care trends and research.

If you have questions, have difficulty accessing a resource, or would like assistance developing a research strategy please contact the business librarian.

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