The Library engages internal, campus, and community stakeholders through communication and outreach activities to advocate, educate, and promote the value of the Library.
Criteria: 40% (established baseline) of segmented groups of faculty, staff, and/or students open emails sent from the Library with a click through rate of at least 3.95% (established baseline).
Evidence: Salesforce tracking data.
Responsible Unit/Area: Campus Outreach Group, External Relations Team
Assessment Year: 2020-21
FY 2021 Results: External communications: Emails sent: 16, 145; Deliverability: 96%; Open rate: 25%; Unique Click-Through: 2.5% Campus communications: Emails sent: 9,036, Deliverability: 88.6%, Open rate: 39.8%, Unique Click-Through: 1% Discussion: We used Salesforce open and engagement rates to see how successful our emailed messages were to our faculty and staff audiences.
Key Message: Our email communications were relatively successful in their send and open rates. Deliverability rates of 89% and 96%, show that we have great distribution lists. Open rates of 40% and 25% are at the high end of the industry standard. Our clickthrough rates are only 1% and 2.5% which are lower.
Criteria: X (establishing a baseline) of patrons contact Special Collections.
Evidence: Number of outreach contacts (LibInsight)
Responsible Unit/Area: Special Collections
Assessment Year: 2020-21
FY 2021 Results: From Jan-Dec 2019, the Special Collections faculty recorded 54 interactions under either tour or donor relations. 38 were donor relations.
Key Message: Donor outreach and tours are down for obvious global COVID-19 pandemic reasons. The COVID-19 pandemic had an understandably adverse impact on the outreach efforts of Special Collections staff, reducing the number of donor relations interactions by 50%.