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BUS X100 / X105 Business Adminstration: Intro

Researching Industries

This page provides resources and how-to information on finding industry level market research.

Tip: Search NAICS / Industry code

Industry codes are numbers used to describe a company's line of business. You'll see the option to search by industry codes in many business databases, as well as U.S. Economic Census. The current standard for industry codes is the 6-digit North American Industry Classification Systems (NAICS) code. 

NAICS Codes Lookup

Suggested Database for Industry Research

How to search in IBISWorld

How to reach an IBISWorld Report

Researching emerging or niche industries

If you are researching an emerging industry or a very specialized industry it may be more difficult to locate industry overviews and other industry analysis. Some strategies you can consider using to find information:

  • Look for articles in popular and trade journals (magazines and newspapers) that discuss this industry
  • Consider what other industries are related to your industry. Are there industries that have a similar target market or supply chain?
  • Consider researching the industries of your suppliers and your customers (if your customer is a business).
  • Use frameworks such as Porter's Five Forces or PEST Analysis to guide you in researching your industry.

Please don't hesitate to contact your business librarian if you need assistance locating information.